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In today’s digital age, there are countless ways to reach potential customers through various online channels. But how do you know if your digital marketing efforts are paying off? That’s where analytics and metrics come in. Analytics and metrics are the keys to understanding how your digital marketing campaigns are performing. By tracking and analyzing …

Analytics and Metrics: How Data Can Inform Your Digital Marketing Decisions Read More »

Google Ads is a paid online advertising platform offered by Google. It uses a pay-per-click (PPC) model. That means marketers target a specific keyword on Google and make bids on the keyword, competing with others. The bids you make are “maximum bids” or the maximum you’re willing to pay for advertising. When making a bid, …

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The Benefits of Digital Marketing are Cost-Effective And Measurable Results, Unlimited Customer/Client Targeting Options, Customer Reach Anywhere in the Purchasing Journey, Endless Customization On the Spot, etc Cost-Effective And Measurable Results You have access to a wide range of tools through digital marketing that can track and evaluate the effectiveness of your campaign. You can …

What Are The Benefits Of Digital Marketing? Read More »