April 2024

Scope of Digital Marketing in India, Explained

Introduction The modern method of contacting prospective clients via the Internet, which is the basis for scientific advances, is also referred to as digital marketing. Nonetheless, the outlook for a career in internet marketing in India is only positive and is projected to stay that way in the years to come, given the prospects in […]

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The Importance of Local SEO for Location-Based Businesses

INTRODUCTION In today’s digital world, where the online presence of a business can make it or break it, the need for local search engine optimisation cannot be overlooked. For businesses of all sizes, from quiet coffee shops to busy medical clinics, optimizing for local searches is not only a smart move but also essential to

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7 Major Google Algorithm Updates, Explained

Of countless Google algorithm updates introduced over the last decade, here are the ones that changed SEO forever. 1. PANDA UPDATE Panda update is launched by google in month of February 2011 , it totally revolutionized the googles Search engine optimization. This update was named after google engineer Navneet Panda, its objective is to raise

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