What is New in YouTube’s Monetisation Policy (2025 Update)?
In a major shift aimed at improving content quality, YouTube has revised its monetisation policy to tackle mass-produced and repetitive videos. This update affects creators applying for or currently enrolled in the YouTube Partner Program (YPP). If you are a content creator, agency, or aspiring YouTuber, this update is crucial. YouTube will now disqualify videos that lack originality, are automatically generated, or are mass-produced without significant effort or value.
Announcement of YouTube platform:
“July 15, 2025: We’re making a minor update to our “repetitious content” policy to better clarify this includes content that is repetitive or mass-produced. We are also renaming this policy from “repetitious content” to “inauthentic content.” This type of content has always been ineligible for monetization under our existing policies, where creators are rewarded for original and authentic content. There is no change to our reused content policy which reviews content like commentary, clips, compilations, and reaction videos.”
What Counts as Mass-Produced or Repetitive Content?
According to YouTube’s updated guidelines:
The following types of content may be ineligible for monetisation:
- Text-to-speech videos with no added commentary or visuals.
- Compilation videos of other creators’ content without transformative value.
- Templated content (e.g., identical intros, background music, and scripts).
- AI-generated videos without human involvement or meaningful context.
- Slideshows or stock footage with minimal voiceover or editing.
- Auto-narrated content that repeats across multiple channels.
What YouTube Wants: Create Content with Value.
YouTube is pushing for high-quality, human-created, and engaging content. To keep your channel
monetised, creators should focus on:
- Original commentary or narration
- Unique visuals or footage
- Educational or entertaining value
- Well-researched scripts or storytelling
- Personal involvement in creation and editing
How This Affects New and Existing YouTube Channels.
For New Creators:
- Make sure your first 10-15 videos reflect original work.
- Avoid shortcuts like auto-generated scripts or AI tools without adding a personal touch.
For Existing Monetised Channels:
- If your youtube channel heavily based on repetitive formats, then it may be demonetized.
- You may be asked to remove or edit certain videos to regain eligibility.
Why This Update Matters for the YouTube Ecosystem
With the rise of AI content and automation tools, YouTube is taking a stand for originality and
authenticity. This benefits both creators and viewers by:
- Encouraging creativity
- Rewarding real effort
- Improving viewer satisfaction
- Ensuring advertiser trust
Tips to Avoid Violating YouTube’s New Policy.
- Use your own voice and face in your videos when possible.
- Avoid reusing content from other creators unless it is heavily transformed.
- Focus on storytelling or valuable insights your audience can not get elsewhere.
- Limit stock footage – and always add context.
- Don’t publish bulk videos with little variation.
Top FAQs on YouTube’s New Monetisation Policy (2025)
- What does YouTube mean by ‘mass-produced’ content?
It refers to videos created in bulk using the same format, script, visuals, or tools—often withlittle to no originality. - Can I still use AI tools for YouTube content?
Yes, but you must add human input—like editing, commentary, or personalization—to makethe content unique. - Will YouTube demonetise my channel if I’ve uploaded repetitive videos in the past?
Possibly. YouTube might review older content and recommend removal or editing to stay inthe YouTube Partner Program. - Are slideshow videos allowed for monetisation?
Only if they include original commentary, educational value, or storytelling elements that addcontext. - Can I use background music and templates?
Yes, but don’t rely solely on them. Combine templates with original narration or visuals. - Will reaction videos be affected?
No, if your reaction is genuine and adds value to the original content. - How do I know if my video is repetitive?
If your videos look and sound identical, or offer little new information, they may beconsidered repetitive. - What happens if my monetisation is removed?
You’ll be notified via email and given a chance to edit or delete content. You can reapply after30 days.
