Google Ads is a paid online advertising platform offered by Google. It uses a pay-per-click (PPC) model. That means marketers target a specific keyword on Google and make bids on the keyword, competing with others. The bids you make are “maximum bids” or the maximum you’re willing to pay for advertising.
When making a bid, marketers have three choices:
- Cost-per-Click (CPC). The amount you are charged when a user clicks your advertisement.
- Cost-per-Mille (CPM). The price per 1000 ad impressions that you pay.
- Cost-per-Engagement (CPE). Amount paid when a user engages with a particular action on your advertisement (signs up for a list, watch a video, etc).
Google takes the bid amount and combines it with what is termed a Quality Score for your ad. Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher-quality ads can lead to lower prices and better ad positions.
Google Ads is a good way to bring in customers who are a good fit for your products and services and are qualified to visit the business. You can increase in-store visits, phone calls, and traffic to your website with Google Ads. With Google Ads, you can create and distribute well-timed ads to your intended audience on desktop and mobile devices. Because of this company will appear on the search engine results page (SERP) when your ideal customers are using Google Search or Google Maps to look for similar products and services. By doing so, you can reach your intended audience whenever it makes sense for them to come across advertisements. Google Ads will also assist in analyzing and optimizing those advertisements so that the business can achieve all of its paid campaign objectives.
You can also customize advertisements to fit your budget, regardless of the company’s size or resources and also control ad spend at any time and stay within your monthly limit using the Google Ads tool. Google is a resource for finding answers to questions through a combination of organic and paid advertisements.
The click-through rate for Google Ads is close to 2%. Each month, 180 million impressions are generated by display ads. Google’s paid ads receive 65% of clicks from customers who are ready to purchase. 43% of people who see an advertisement on YouTube buy something.
Hundreds of thousands of businesses use Google Ads to promote their businesses, even if you are ranking organically for a particular search term, your results will be pushed down the page below those of your rivals. There is no way around the fact that Google Ads should be a part of your paid strategy if you are using PPC to promote your goods or services (aside from maybe Facebook Ads, but that’s another article).
How does Google Ads work:
Google Ads shows your ad to people who might be interested in buying your product or service. Depending on the type of ad campaign chosen, advertisers place bids on search terms, or keywords, and the recommendations are placed at the top of search results pages, on YouTube videos, or relevant websites.
Your capacity to create Google Ads that are both efficient and successful is influenced by several factors.
Types of Google Ads
Google offers a variety of different campaign types that are used:
Search Campaign
Search campaign ads appear as text ads on the results page for the keyword. Most likely, these are the ads you’re most familiar with. They have a black “Ad” symbol next to the URL on the page with the search results.
However, the Search Network offers more than just text-based advertisements. You can also have your advertisements appear in Google Shopping.
Display campaign
The Display Network makes use of Google’s various website partners to display your advertisement on several websites around the Internet. They can appear in several different ways. First, your ad can appear on websites owned by third parties.
Shopping campaign
A shopping campaign allows to the promotion of products in a much more visual way. On the page with the search results, these ads may appear as images. By presenting your physical product directly to customers, Google Shopping ads can generate qualified leads for you if you have one.
Video campaign
Ads that appear in the front of YouTube videos in the form of pre-rolls. The ads for the video campaign are available in skippable and unskippable formats, among other options. You can find discovery ads on the page with the search results for particular keywords.
App campaign
Like video ads, app ads are also included in the Display Network but can be used for targeted campaigns. You don’t design each app ad for this. Instead, they’ll take your text and other assets, like pictures, and make the ad for you.
The algorithm evaluates various asset combinations and selects the most successful one more frequently.
Google advertising cost
The average expense per click in the US is commonly somewhere in the range of $1 and $2.
However, the expense of a particular Google Promotion fluctuates on various elements. Those factors include the nature of your site and the amount you’re bidding.
In that capacity, the expense will shift from one ad to another.
To understand how much Google advertising is going to cost a business, you need to first understand the Ad Auction system.
At the point when a client looks through a keyword targeting, Google automatically hops into auction mode and compares Ad Rank with that of every other marketer targeting that keyword.
If you think a big ad budget with large maximum bid amounts ranks well, reconsider. Google’s Ad Auction and Ad Rank system favors websites that help users most with a high-Quality Score over lower ones.
So you could see your CPC be a lot lower than a gigantic Fortune 500 organization with a significant ad budget because your advertisement was of better quality.